Imagine if your ProAdvisor profile included all of your reviews that came from reputable sources. Search Engines like Google and Yelp have strict verification guidelines that surpass, Intuits current policies. These websites do a very good job to catch fake reviews and have become trusted resources for consumer feedback. Let’s evaluate the benefits to all three parties:
Intuit’s Find an Accountant Website:
By offering the ability to import reviews from other sources such as Google and Yelp, Intuit could increase visibility to their ProAdvisor program while increasing the value of the information provided. Over time, this should result in an increase in the number of visitors to the site as well as an increase in the number of searches conducted. They would inherently help promote the true ProAdvisors that are utilizing their software since quality accountants would be more likely to receive more client reviews. As the number of business owners searching the site increases, so would the opportunity for new QuickBooks Subscriptions.
By providing a professional profile page that captures all their client reviews, ProAdvisors would be more likely to promote their profile on all marketing material. Considering people’s reluctance to be the first person to review a company, the combined reviews would increase the likelihood of other clients providing reviews. As the activity level on the site continues to increase so would the opportunity to capture new clientele based on the search results. As Intuit ProAdvisors signup new clients, they would also be adding new subscriptions for desktop and/or online services as well as payroll.
Although small business owners are familiar with Intuit and QuickBooks, the ProAdvisor program has not realized is full potential. By improving the profile information available to small business owners, confidence in the Intuit Brand would increase making owners more likely to hire a suggested ProAdvisor accountant. For this to be successful, reviews would have to be imported on an “all or nothing” per site basis to provide a transparent picture while eliminating the ability to cherry pick which reviews to transfer.
Client reviews are one of the few forms of advertising that enhance your overall web presence while acting like an online billboard promoting your business every hour of every day. To stay competitive in this online market, ProAdvisor must navigate the constant algorithm changes made by Google, Bing and Yahoo which continue to add emphasis on client reviews.
Now it’s your turn to tell us your thoughts. Whether you agree, disagree, or have suggestions for improvement, please share your thoughts below. As always, Parkway wishes you all a very successful week.